It should be treated as soon as the bureaucracy associated with the legalization of startup, since the definition of business structure to raise financing.
This is one of the most neglected by the steps startup and having the same weight as other phases. Here is defined a visual entity of the company, setting a logo as well as the creation of a landing page.
The last step is to place the product / service developed in the market. Here we apply the best marketing strategies to win the maximum number of customers possible.