All entrepreneurs yearn for Day launch of its product on the market because this represents the reward of all the work and effort. However, everyone is faced with the question “What is the best day to launch a product?”.
These days, a “launch”Does not mean the moment of product definition, but a small event along the way. This is due to the fact that startups soon launch the first versions of its products in order to get as much feedback as possible before actually launching the final result. Now, this launch it’s not so much for the public as they’ve already had the opportunity to try it out. But a “launch from marketing"And this should be done after they discovered the resulting sustainable business first launch.
Very often entrepreneurs hooked and start their launch from marketing long before they are even minimally ready. This usually results in the inability to respond to all requests, giving a bad first impression.
Following are 9 tips for finding the best day to launch a product Of success.
the first version release as soon as possible
They have already been presented in other articles, advantages of testing the product as soon as possible with potential customers. Once the entrepreneur has a basic version, but enough for people to be able to experiment and get some value, he should collect as much feedback as possible and develop the final product iteratively.
This phase can take a few weeks, months or even years before the launch from marketing. The important thing is not to compulsorily accelerate this process since releases can ruin all the work done so far.
The entrepreneur should start with a small but significant number of customers and have them test and validate all the features and characteristics of the product or service, so that when the time comes to make it official, there is no risk of it not being according to what customers are looking for.
product feedback of obtaining and marketing
Feedback is the most important things an entrepreneur can seek before the launch, whether of the product or service itself, or of the target audience.
The first type of opinion is fundamental to improve and optimize the product, correcting bugs, user experience problems, implementing suggestions, among others. The other type of feedback is also essential for marketing teams to establish a persona of the customer, such as the expressions used by them, from where they get value from the product, among others.
Another topic to take into account is who are the first customers that the entrepreneur will get feedback from. The biggest mistake it can make is choosing only trusted people to test your product. More honest, crude and severe exposure of the project is needed to ensure that this feedback has no influence.
Choose the day of release
The entrepreneur has to realize that there is ideal time to launch a product. The only possible tip is that the entrepreneur and the work team choose a date that they are comfortable with. Once the date has been set, it is essential that it be met.
Obviously it is not recommended launch the product on the same day as major brands such as Apple, do it.
Elaboration of the marketing plan
O a product launch on the market requires prior preparation by the entrepreneur. Through a marketing plan, it can list all aspects to be taken into account such as, designs, choice of platforms for dissemination, among many others.
In order to allow the entrepreneur to get the most out of it, he must prepare this document together with his work team and a team specialized in marketing, if he considers it more advantageous.
Despite all the prior preparation by the team, the launch day it may not go as smoothly as this yearns. Much of your success also depends on luck and it is necessary to set goals as realistic as possible.
No matter what the entrepreneur is launching, the goal is always to attract customers who surrender to your product. To do this, you need to get feedback from customers, especially those who have tried or stopped using the product or service.
It is essential that there is a learning exercise by the working team in the first months after the launch about what went well, for example, through a questionnaire via email to customers who continue to enjoy the project and what went wrong, adopting the same strategy now turned to individuals who are no longer customers, in order to determine the reason for which he did not convert them.
Keep motivated team
In this process launch, the entrepreneur should not forget the work team that allowed this day to be possible. THE launch day it is full of stress and enthusiasm and it is necessary that regardless of the result, the team does not let itself go down or not get too excited. As a leader, the entrepreneur must ensure that there is not too much demand for the team and that emotions do not hinder decision making.